1. Consistency - pick a day and time every month to begin with
and as you become more confident and clear on your 'point of view'
you can send them more frequently.
2. Your Audience - remember to make your newsletters about
your audience, people always want to know what's in it for them -
so make it about them, how you can serve, inspire or help them.
3. Keep your newsletters on the shorter side of 600 words.